Senior Product Designer

Mehdi Maalej

Product Strategy & Design Leadership

Summary

I design the interfaces of products that control physical things.

I started as a mechanical engineer. For three years at Faurecia I assessed vehicle interiors — CAD models, assembly constraints, perceived quality — before moving to the other side of the same problem: designing the screens those vehicles would carry. That crossing has shaped everything since.

Ten years later, the thread holds. Digital cockpits at Faurecia. Charging stations and intercoms at Hager. A connected security ecosystem at Euro Protection Surveillance. In each case the same question: how do you make
a physical system legible on a screen, when the constraints are real, the stakes are safety-critical, and the engineering team has already made half the decisions?

What I bring is less about interfaces than about alignment. I read technical constraints without needing them translated. I sit in the room with Product and Engineering and I understand both. Most of the design work that actually matters happens before anyone opens Figma — in the arguments about what the product is for, and who decides.

That part has become more valuable, not less, as AI absorbed the production of screens. They have not touched the harder half of the job.

I work in French, English and German, from Strasbourg 🥨, on both sides of the Rhine.

📩 pro.mehdi.m@proton.me

Currently open to senior product design missions — full redesigns, design system foundations, and the messy early phase where nobody agrees yet on what is being built.

Experience

Senior Product Designer

Since 09/25

EPS - Strasbourg, France
Freelance

Complete redesign of the EPS mobile application, transforming a legacy companion app into the primary entry point for a connected security ecosystem including alarm systems, video surveillance and remote monitoring.

— Defined the product vision, brand positioning and value proposition based on the needs of children and parents.

— Designed the products end-to-end, from concept and user experience through prototyping and production preparation.

— Created the brand identity, packaging and the associated digital experience.

— Managed suppliers and partners, balancing quality, cost, manufacturing constraints and business viability.

— Defined and tested the go-to-market strategy, including a crowdfunding campaign.

Fondateur & product designer

09/24 - 08/25

Daily Deen - Strasbourg, France
Entrepreneur

Création d'une marque ludo-éducative pour enfants, avec la conception et le développement de deux gammes de produits : un livre audio interactif et une série de puzzles éducatifs.

— Défini la vision produit, le positionnement de la marque et la proposition de valeur à partir des besoins des enfants et des parents.

— Conçu les produits de bout en bout, du concept et de l'expérience utilisateur jusqu'au prototypage et à la préparation de la production.

— Créé l'identité de marque, le packaging et l'ensemble de l'expérience digitale associée.

— Piloté les échanges avec fournisseurs et partenaires pour arbitrer qualité, coûts, contraintes de fabrication et viabilité économique.

— Défini et testé la stratégie de mise sur le marché, notamment à travers une campagne de financement participatif.

Senior Product Designer

02/22 - 08/24

Hager - Obernai, France
Freelance

Joined Hager during the expansion of the Product Design team to help structure design practices and establish Design as a trusted partner for business units.

— Led the redesign of strategic digital products, including the Hager Charge EV charging application, awarded the iF Design Award Gold.

— Co-built a multi-product Design System using Design Tokens, improving consistency and accessibility across the digital ecosystem.

— Contributed to the Hager Intercom ecosystem, recognized with the German Design Award 2025.

— Facilitated Design Thinking workshops from discovery to delivery with Product Managers, Engineers and international stakeholders across FR / DE / EN.

— Expanded collaboration with business units that had previously worked independently from the Design team.

Product Designer

09/21 - 08/22

Mizen - Geneva, Switzerland
Freelance

Transforming a digital banking MVP into a scalable product by establishing the UX foundations needed for growth.

— Redesigned the onboarding experience to simplify account opening while meeting financial regulatory requirements (KYC).

— Turned agency concepts into a structured product experience that could be directly implemented by Engineering.

— Built a Design System based on Material Design with accessibility integrated from the outset.

— Validated design decisions through prototyping and user testing.

— Collaborated directly with the CEO, Engineering and QA in a fully remote environment.

Product Designer

06/20 - 12/21

Mawaqit - Paris, France
Volunteer

Transforming a developer-built application into a fully-fledged product with a strong brand identity and a consistent user experience.

— Redesigned the mobile, TV and Apple Watch applications to create a consistent cross-platform experience used by four million users across more than 160 countries.

— Defined a new visual identity to strengthen brand recognition and perceived quality.

— Simplified user journeys and information architecture to support future feature growth.

— Built a Design System based on Material Design, incorporating accessibility best practices.

interaction designer

01/19 - 12/20

Faurecia - Hagenbach, Germany
Employed

Transitioned into Interaction Design as Faurecia expanded its digital cockpit offering.

— Designed interactions for emerging in-vehicle technologies, including camera-based mirrors, digital instrument clusters and infotainment systems.

— Explored HMI concepts combining digital interfaces with animated backlit materials.

— Validated concepts through user testing and iterative prototyping.

— Collaborated with Design, Engineering and Perceived Quality teams to deliver experiences that were both desirable and industrially feasible.

perceived quality engineer

04/16 - 12/18

Faurecia - Hagenbach, Germany
Employed

Contributed to establishing the Perceived Quality discipline across German automotive programs.

— Assessed vehicle interior CAD models from the perspectives of perceived quality, industrial feasibility and assembly robustness.

— Anticipated production constraints to optimize part architecture early in the development process.

— Introduced virtual reality methods into design reviews.

— Contributed to programs for Mercedes-Benz, Porsche, Audi and Volkswagen.

Skills

User Research

Wireframing/Prototyping

Interaction Design

Responsive Web Design

Usability Testing

Visual Design

Design Systems

Design Thinking

Figma

Photoshop

Illustrator

After Effect

Lokalise

Midjourney

ChatGPT

languages

French

English

Arabic

German

Education & certifications

Design Leadership & Management

June 2025 - The Design Crew - Paris, France

— Build your first 100 days as a Design Leader & Manager
— Structure, recruit, and advance your Design team
— Give a new dimension to your role as a Design Leader
— Learn to create and spread a strong Design culture

UX Interaction Design - Certificate

December 2021 - Nielsen Norman Group - Online

— Conception d'application pour le Web et le Bureau
— Conception UX Mobile
— Architecture de l'information
— Utilisabilité
— Accessibilité
— Techniques d'idéation en Design Thinking

Mechanical Engineering Engineer

January 2016 - UTC - Compiègne, France

— Industrial Design Engineering
— Product Design
— Ergonomics
— Graphic Design
— Brand Design
— Management

Personality

Curious

Passionate about ergonomics

Determined/Ambitious

Autonomous

Rigorous

interests

Technology watch

Hikes

Apple WWDC

Football

Google I/O

Discovery trips

Nielsen Norman Group

Feedback

  • client pic

    Philomena Athanasiadou

    Interaction Design Manager @ Hager

    "We have carried out several missions with Mehdi and have been very satisfied. He has worked on mobile, web, and software topics. He has worked on applications for both individuals and professionals with ease. Mehdi stands out for his seriousness and his ability to lay things out clearly. He knows how to manage several projects in parallel, move them forward, and ensure follow-up independently. He knows how to make the right decisions and communicate effectively with his various stakeholders. He takes a step back from the issues and finds interesting solutions. Bonus: he is quadrilingual. :) I recommend him."

  • client pic

    Alban Morinière

    Industrial Design Lead @ Hager

    "I worked with Mehdi for two years on a range of digital products as part of Hager Group. Mehdi is the kind of designer who leaves no room for ambiguity or misalignment. He goes straight to the point when it comes to understanding hidden tensions, possible biases, and risks related to interacting with a product, whether physical or digital. Thanks to his ability to understand users, he quickly finds relevant concepts and ideas to solve problems simply, effectively, and innovatively. Organized and attentive, it is very pleasant to work with him, whether in a large group with external partners or during informal one-on-one conversations. I learned a lot while working with Mehdi, and I highly recommend him as a design professional."

  • client pic

    Mathieu Strabach

    Product Designer @ Hager

    "I had the opportunity to work with Mehdi on several digital products at Hager. He has been a valuable ally on all innovation subjects requiring a high level of technical expertise. He is equally comfortable designing end-to-end experiences as he is delivering extremely well-structured prototypes to developers. Mehdi is a humble and thoughtful person who always manages to maintain the necessary perspective to grasp both the big picture and the finer details. He is also a creative capable of convincing stakeholders at all levels (PM, PO, developers, designers) thanks to his convictions and clear explanations. I highly recommend this remarkable designer without any reservation."

  • client pic

    Hichem Metatla

    CEO & Founder @ Mizen

    "Always a pleasure to work with Mehdi, whom I wholeheartedly recommend to anyone looking to create memorable digital experiences."

  • client pic

    Ibrahim Zehhaf

    CEO & Founder @ Mawaqit

    "Mehdi is an excellent UX/UI designer. I had the opportunity to work with him on an international project, and he demonstrated great professionalism. With exceptional rigor, we can count on Mehdi without hesitation."

© 2025 Mehdi Maalej

Photo Mehdi
Photo Mehdi
Photo Mehdi

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