Senior Product Designer
Mehdi Maalej
Product Strategy & Design Leadership
Summary
I design the interfaces of products that control physical things.
I started as a mechanical engineer. For three years at Faurecia I assessed vehicle interiors — CAD models, assembly constraints, perceived quality — before moving to the other side of the same problem: designing the screens those vehicles would carry. That crossing has shaped everything since.
Ten years later, the thread holds. Digital cockpits at Faurecia. Charging stations and intercoms at Hager. A connected security ecosystem at Euro Protection Surveillance. In each case the same question: how do you make
a physical system legible on a screen, when the constraints are real, the stakes are safety-critical, and the engineering team has already made half the decisions?
What I bring is less about interfaces than about alignment. I read technical constraints without needing them translated. I sit in the room with Product and Engineering and I understand both. Most of the design work that actually matters happens before anyone opens Figma — in the arguments about what the product is for, and who decides.
That part has become more valuable, not less, as AI absorbed the production of screens. They have not touched the harder half of the job.
I work in French, English and German, from Strasbourg 🥨, on both sides of the Rhine.
📩 pro.mehdi.m@proton.me
Currently open to senior product design missions — full redesigns, design system foundations, and the messy early phase where nobody agrees yet on what is being built.
Experience
Senior Product Designer
Since 09/25
EPS - Strasbourg, France
Freelance
Complete redesign of the EPS mobile application, transforming a legacy companion app into the primary entry point for a connected security ecosystem including alarm systems, video surveillance and remote monitoring.
— Defined the product vision, brand positioning and value proposition based on the needs of children and parents.
— Designed the products end-to-end, from concept and user experience through prototyping and production preparation.
— Created the brand identity, packaging and the associated digital experience.
— Managed suppliers and partners, balancing quality, cost, manufacturing constraints and business viability.
— Defined and tested the go-to-market strategy, including a crowdfunding campaign.
Fondateur & product designer
09/24 - 08/25
Daily Deen - Strasbourg, France
Entrepreneur
Création d'une marque ludo-éducative pour enfants, avec la conception et le développement de deux gammes de produits : un livre audio interactif et une série de puzzles éducatifs.
— Défini la vision produit, le positionnement de la marque et la proposition de valeur à partir des besoins des enfants et des parents.
— Conçu les produits de bout en bout, du concept et de l'expérience utilisateur jusqu'au prototypage et à la préparation de la production.
— Créé l'identité de marque, le packaging et l'ensemble de l'expérience digitale associée.
— Piloté les échanges avec fournisseurs et partenaires pour arbitrer qualité, coûts, contraintes de fabrication et viabilité économique.
— Défini et testé la stratégie de mise sur le marché, notamment à travers une campagne de financement participatif.
Senior Product Designer
02/22 - 08/24
Hager - Obernai, France
Freelance
Joined Hager during the expansion of the Product Design team to help structure design practices and establish Design as a trusted partner for business units.
— Led the redesign of strategic digital products, including the Hager Charge EV charging application, awarded the iF Design Award Gold.
— Co-built a multi-product Design System using Design Tokens, improving consistency and accessibility across the digital ecosystem.
— Contributed to the Hager Intercom ecosystem, recognized with the German Design Award 2025.
— Facilitated Design Thinking workshops from discovery to delivery with Product Managers, Engineers and international stakeholders across FR / DE / EN.
— Expanded collaboration with business units that had previously worked independently from the Design team.
Product Designer
09/21 - 08/22
Mizen - Geneva, Switzerland
Freelance
Transforming a digital banking MVP into a scalable product by establishing the UX foundations needed for growth.
— Redesigned the onboarding experience to simplify account opening while meeting financial regulatory requirements (KYC).
— Turned agency concepts into a structured product experience that could be directly implemented by Engineering.
— Built a Design System based on Material Design with accessibility integrated from the outset.
— Validated design decisions through prototyping and user testing.
— Collaborated directly with the CEO, Engineering and QA in a fully remote environment.
Product Designer
06/20 - 12/21
Mawaqit - Paris, France
Volunteer
Transforming a developer-built application into a fully-fledged product with a strong brand identity and a consistent user experience.
— Redesigned the mobile, TV and Apple Watch applications to create a consistent cross-platform experience used by four million users across more than 160 countries.
— Defined a new visual identity to strengthen brand recognition and perceived quality.
— Simplified user journeys and information architecture to support future feature growth.
— Built a Design System based on Material Design, incorporating accessibility best practices.
interaction designer
01/19 - 12/20
Faurecia - Hagenbach, Germany
Employed
Transitioned into Interaction Design as Faurecia expanded its digital cockpit offering.
— Designed interactions for emerging in-vehicle technologies, including camera-based mirrors, digital instrument clusters and infotainment systems.
— Explored HMI concepts combining digital interfaces with animated backlit materials.
— Validated concepts through user testing and iterative prototyping.
— Collaborated with Design, Engineering and Perceived Quality teams to deliver experiences that were both desirable and industrially feasible.
perceived quality engineer
04/16 - 12/18
Faurecia - Hagenbach, Germany
Employed
Contributed to establishing the Perceived Quality discipline across German automotive programs.
— Assessed vehicle interior CAD models from the perspectives of perceived quality, industrial feasibility and assembly robustness.
— Anticipated production constraints to optimize part architecture early in the development process.
— Introduced virtual reality methods into design reviews.
— Contributed to programs for Mercedes-Benz, Porsche, Audi and Volkswagen.
Skills
User Research
Wireframing/Prototyping
Interaction Design
Responsive Web Design
Usability Testing
Visual Design
Design Systems
Design Thinking

Figma

Photoshop

Illustrator

After Effect

Lokalise

Midjourney
ChatGPT
languages
French
English
Arabic
German
Education & certifications
Design Leadership & Management
June 2025 - The Design Crew - Paris, France
— Build your first 100 days as a Design Leader & Manager
— Structure, recruit, and advance your Design team
— Give a new dimension to your role as a Design Leader
— Learn to create and spread a strong Design culture
UX Interaction Design - Certificate
December 2021 - Nielsen Norman Group - Online
— Conception d'application pour le Web et le Bureau
— Conception UX Mobile
— Architecture de l'information
— Utilisabilité
— Accessibilité
— Techniques d'idéation en Design Thinking
Mechanical Engineering Engineer
January 2016 - UTC - Compiègne, France
— Industrial Design Engineering
— Product Design
— Ergonomics
— Graphic Design
— Brand Design
— Management
Personality
Curious
Passionate about ergonomics
Determined/Ambitious
Autonomous
Rigorous
interests
Technology watch
Hikes
Apple WWDC
Football
Google I/O
Discovery trips
Nielsen Norman Group
Feedback
© 2025 Mehdi Maalej


















